New perspectives for impactful communication campaigns on energy-efficient renovations

28 August 2024 | 11 – 12 | in English

Discover how to create compelling and effective communication strategies to drive home renovation. This means focussing not just on the financial aspects, but also on the homeowner's journey. Participants will gain insights in the main findings of a recently published report analysing marketing and communication aspects of energy performance certificates in communication campaigns for boosting renovation of buildings.

This is a crossCert Webinar organised in the framework of the Climate Alliance Annual Conference 2024, registration is free of charge:

The 2024 Next Generation Energy Performance Certificates (EPCs) Conference was organised in the greater context of the Energy Performance of Buildings Directive (EPBD) Recast to bring forward valuable insights and applicable outcomes.  Moving towards the completion of the Horizon 2020 funded projects crossCert, EPC RECAST, EUB SuperHub and iBRoad2EPC, the joint conference was held on 23 May 2024, physically at Mundo Madou, Brussels.

The four projects, each unique with its own perspective on the issue of Energy Performance Certificates (EPCs), presented their insights and outcomes and discuss with their peers during four sessions by setting the scene, providing and overview of policy-related outcomes and applicable solutions, deep diving into the Key Exploitable Results of the projects and providing third party feedback and views.

Read the full recap and have a look at the presentations:

As the project comes closer to its end, a series of research results have been published early and mid-summer. We invite you to download our public reports and research results to find new findings and data valuable for the future of the EPC framework in Europe:

• A big part of the crossCert project is to analyze the results of cross-testing and information gathered. This report leverages the collected data to identify differences and best practices in quality control mechanisms across crossCert countries. We aim to propose a harmonized framework to enhance these mechanisms in this report.
  
  
• This study on EPC design and user experience suggests that there are challenges to innovating well-established energy certificates that are so widely used, with the professional background and country of operation indicating different needs and opinions on the next steps forward.
  
  
• This report reviews EPC issuer training schemes in ten European countries, using data from crossCert partners. It includes regulatory requirements, training criteria, and curricula, and provides a comparative analysis. National stakeholders offered suggestions to improve training, emphasizing the inclusion of recent legislative changes, new technologies, and practical training. Recommendations include customizing training for various qualification levels, emphasizing practical application, and incorporating state-of-the-art technologies and deep renovation practices.
  
  
• This report focuses on improving the marketing and promotion of EPCs and energy renovations. It identifies reasons for stagnation and suggests principles for effective promotional campaigns, such as aligning with key life events and renovation trigger points. Campaigns should resonate with property owners through storytelling and highlight benefits beyond technical details, like indoor comfort.

Over the past three years, TIMEPAC has been envisioning and deploying future scenarios to transform building energy performance assessments into dynamic evaluations that consider buildings as integral parts of the built environment.

This end-of-award conference is free to attend and will present and discuss TIMEPAC’s vision and findings with researchers, professionals, policymakers, and stakeholders involved in building energy performance evaluation and renovation.